In the field of marketing it is important to determine and learn who your target audiences are. The reason behind this is that companies are able to focus more of their attention and funnel these directly towards potential customers instead of advertising to random people in the community. This helps save these companies a considerable amount of resources as well as time during the creation and execution of their marketing campaign. Peacock Tours does just that with post-menopausal women as their target market today.
Of course, Peacock Tours did not pick post-menopausal women as their target audience without any valid reason. This choice was made with thorough research and adequate observation from their end. The Peacock Tours marketing department says that 72% of attendees on their peacock tours are women in the 50-75-years-old bracket. This relatively high percentage of attendees speaks volumes making it look quite apparent that post-menopausal women are Peacock Tours primary target market.
A number of women love to spend a huge amount of time with nature. Some spend them in gardening while others focus their attention to animals particularly birds. Bird watching is considered to be quite a relaxing recreational activity which can be enjoyed by both young and adult people alike. Furthermore, post-menopausal women have a lot of spare time in their hands when retired making it easy for them to go in different places that they like. One of it is the wildlife tours and nature trips that are available on a regular basis.
Women who are in their post-menopausal stages may experience stress and anxiety which can put their health at risk. This should never be taken for granted as it can ruin their overall mood as well as their temperament. One good way to counter this is to spend some time with nature away from the busy streets and crowded places of the city. This is where post-menopausal women are able to forget their worries and woes giving them an overall positive vibe and feeling throughout the entire course of the trip. This is where Peacock Tours steps in as they provide a safe haven for post-menopausal women making them feel relatively calm and at ease.
Their customers can also bring the experience at home with them reminding them of the fun and enjoyment that they had during their visit at peacock tours. Women love purchasing souvenirs for their trips and they love purchasing a peacock tail feather that they can put in their hat to wear at the Melbourne Cup and this can be found upon your visit at Peacock Tours. Furthermore, you will not find any shortage of peacock feathers at Peacock Tours along with a variety of colorful designs to choose from. Customers should not feel alarmed about the acquisition of these peacock feathers as they are gathered in a safe and natural process. Peacocks every year, towards the end of summer finish shaking their tail feathers, and their stunning plumage gradually falls off. This shedding process is known as molting and is common for birds. Hence, customers can get peacock feathers during their visit and bring them home as souvenirs.
Peacock Tours are more than happy to welcome post-menopausal women. Of course, everyone is welcome as well during their visit at Peacock Tours.